What is Juicy going to do?

The women behind Juicy Couture have announced they’ll be leaving the company, according to the New York Post. Gela Nash-Taylor and Pamela Skaist-Levy have been slowly relinquishing control over the brand they founded for years now: In 2003 they sold it to Liz Claiborne, and in 2008 they stopped being co-presidents, though they stayed on as creative directors. They might be getting out at a good time. Explains the Post:

Despite recent efforts by Juicy to shore up interest among retailers, upscale department stores like Neiman Marcus and Bloomingdale’s have been paring back the floor space allotted to Juicy amid plunging sales and steep markdowns.

Juicy Couture has long been considered Liz Claiborne’s most promising brand, as the ailing firm scrambles to revive its Kate Spade, Lucky Brand and Mexx labels.

Sources tell the Post that despite Juicy’s importance to Liz Claiborne, the company’s CEO had a history of neglecting the brand—part of the reason, they say, that the founders are leaving.

Thursday, January 28, 2010, by Izzy Grinspan

2010_01_juicyfounders.jpg

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January 30, 2010. January.

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