10 New Style Rules to Try at home First!

True, being too coordinated with your clothes and makeup can smack of a faux pas, but there’s an easy, super-stylish side step: Zero in on just your pout, and paint it a shade taken from your outfit. Best to stick with timeless reds or rich, deep tones; steer clear of bubblegum pinks and frosty hues, which could push the look into costume territory.

Let Your Ends Hang Out
Woman's head with a loose ballerina bun, Amanda Seyfried with a low bun \\ "10 New Style Rules to Try" \\ Photo: Mark Sullivan/WireImage, ImaxTree

A ballerina bun doesn’t have to be picture-perfect. Gently fray hair tips from a topknot for “an easy, youthful style that won’t look like you’re trying too hard,” says N.Y.C. hairstylist Benoit Moeyaert. Start by applying texturizer, like Redken’s Rough Clay 20 Matte, to strands before gathering into a ponytail at the nape of your neck. Twist into a low bun, and secure with an elastic band and U pins, using your fingers to fan out the ends.

Go Strapless For Day
Woman on the runway with a winter outfit and clutch, Jessica Biel with light pants and clutch \\ "10 New Style Rules to Try" \\ Photo: Jeffrey Ufberg/WireImage, ImaxTree

Pull out a versatile clutch to use from nine-to-five. “It’s a fresh, modern alternative to an oversize bag,” says Jimmy Choo founder and chief creative officer Tamara Mellon. Make sure the clutch is roomy enough to fit all your workday essentials and avoid materials that feel too formal, like dressy satin or allover sequins. Bright leathers or chic prints can transition beautifully from the afternoon into the evening.

Show Off Your Hem
Woman on the runway with a knee length dark coat, Kate Bosworth with a short dark coat, floral outfit and bun \\ "10 New Style Rules to Try" \\ Photo: Joe Kohen/WireImage, ImaxTree

Yes, an overcoat is meant to protect you from the elements, but unless there’s a torrential downpour, forget the old edict that it must always be longer than your skirt. Instead, allow some edging to peek from underneath. The key is to keep the look polished: Choose a coat that nips in at the waist, and make sure its color is compatible with your skirt.

Rock Socks with Skirts
Woman on the runway with gray outfit, Chloe Sevigny a colorful print outfit and dark booties \\ "10 New Style Rules to Try" \\ Photo: Amy Sussman/Getty Images, ImaxTree

It’s a playful trend that’s all over the runways, so put away your opaque tights and try ankle socks with leg-baring outfits. Start out easy by matching them to the color of your shoes–it will almost look like you’re wearing booties. For a bolder statement, choose ones similar to the shades in your outfit. Steer clear of noisy prints or ruffles, or risk looking too “schoolgirl.”

Mismatch Your Prints

Woman on the runway with an outfit with different patterns, Rachel Bilson with polka dots top and striped skirt\\ "10 New Style Rules to Try" \\ Photo: Stefanie Keenan/WireImage, ImaxTree

“This is a great way to highlight your personality,” says Veronica Etro, head of Etro womenswear design. Her tips to make the look work? Pair a bold, decorative pattern, such as loud florals, with a geometric one, like clean polka dots, that’s smaller in scale, so they’re not competing for attention too much. For combinations that click, choose separates in complementary colors and the same tonal family.

Clash Colors to Make Eyes Pop
Woman with dark eyeshadow tones, Leighton Meester with purple tones eyeshadow and bold red lips \\ "10 New Style Rules to Try" \\ Photo: Flynet, ImaxTree

Wash lids with your favorite bright shadow, then offset it with a contrasting shade underneath. “A simple stroke of the unexpected looks really modern,” says makeup artist Robert Greene. Winning mixes: cranberry with green, purple with bronze or teal with shimmery yellow.

Do Denim on Denim
Model on the runway with denim outfit, Reese Witherspoon walking with jeans, a scarf around her neck, light flats and sunglasses \\ "10 New Style Rules to Try" \\ Photo: VT / Splash News, ImaxTree

No, it doesn’t have to look like you’re off to the rodeo. “The trick is to mix fabric weights and washes,” says Gap’s executive vice president of design, Patrick Robinson. Try a light chambray shirt with dark skinny jeans, and layer with a fitted denim vest. Inject some glam with a pair of towering heels.

Untame Your Tresses
Woman with wild loose hair, Beyonce with tousled curls \\ "10 New Style Rules to Try" \\ Photo: Bennett Raglin/WireImage, ImaxTree

After years of pin-straight locks and perfectly tousled curls, try letting your hair go wild and big–like, ’80s big. “It’s sexy,” says Redken hair stylist Benoit Moeyaert. “Think Raquel Welch or Sophia Loren–it’s a look that is associated with glamour.” To get it, work a volumizer like Redken’s Full Frame 07 Protective Volumizing mousse (we told you this was ’80s-inspired!) into damp hair from roots to ends, then blow-dry in sections. Just before you reach the point where hair is completely dry, use Velcro rollers to create extra body, leaving them for a few minutes. Then back-comb and apply hairspray all over the crown, brush out waves, and mist with a finishing product, such as Redken’s Quick Dry 18 Instant finishing spray.

Add Edge to Evening Wear
Woman on the runway with a biker jacket and leather black pants, Gwyneth Paltrow with a minidress, black jacket and sandals \\ "10 New Style Rules to Try" \\ Photo: Soul Brother/FilmMagic, ImaxTree

Forgo your faithful shrug and top your fancy stuff with a shrunken leather coat instead. The surprising play of opposites makes for a cool combo–trust us, your biker jacket looks just as appealing over a sparkly minidress or a floaty chiffon gown as it does with those go-to stovepipes.


September 23, 2010. September.

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