Missoni & Target

Target’s latest collaboration with Italian fashion label Missoni is ideal for the discerning consumer who is also focused on obtaining agood value. Missoni showcases its range in this collection, designing bedding and kitchenware, men’s, women’s and children’s clothing, and even a bicycle. Each piece evinces Missoni’s trademark: bold color, chevrons, zigzags and stripes.

“In the ’50s and ’60s, the Missoni brand really developed a voice that transported it out of Italy and into the United States, and that is what the aesthetic is inspired by in the campaign.” – Will Setliff, vice president for marketing at Target

With prices ranging from $3 to $600, with most pieces priced under $40, this collection really is for everyone. Missoni for Target items will become available online and in Target stores September 13 through October 22.

This 400-plus collection is Target’s largest designer collaboration to date. Surprising given that Angela Missoni has been quoted as saying: “As Missoni, we have a big name but we are not a huge company, so there’s not much product around.”
Read more about the collaboration in the New York Times! Click “read more” below to see additional pictures of the collection.

September 14, 2011. September.

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