Is This the Coolest (and Kookiest!) Denim Company Ever? Say Hello to Scratch-and-Sniff Jeans!

Scratch-and-sniff jeans, glow-in-the-dark-jeans, bulletproof jeans, jeans that stand up by themselves, jeans that change color with body temperature—say hello to Naked & Famous Denim, the Willy Wonka Chocolate Factory of the jeans world and manufacturers and purveyors of all these fantastical creations.

“I want to make products that are different and unique and make people say wow,” says founder Brandon Svarc. “If I hadn’t been making jeans, I’d have a very strange brand of candy, or something like that.”

An offshoot of a 65-year-strong family business, Naked & Famous Denim is dedicated to finding new and innovative fabrics and constructions to bring to their customer—they work with classic selvedge denims but also crazy fabrics—like Kevlar denim, cashmere denim, silk denim, and camel hair denim.

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September 11, 2013. September.

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