A Bra That Tweets Every Time It’s Unclasped


Meet the bra that tweets—as in, posts a tweet to Twitter—every single time it’s unclasped.

Hmm. Under what circumstances would anyone need a bra that social media-izes on your behalf?

Turns out that the tweeting bra is an ad agency creation from Greece that’s intended to promote breast self-examinations. And just in time for Breast Cancer Awareness Month, Greek TV star Maria Mpacodimou will be wearing the bra for 15 days—you can follow along on the Tweeting Bra’s official Twitter to find out every time she unhooks it.



October 25, 2013. October.

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