Meet AbbeyPost, an Online Marketplace for Independent Plus-Size Designers and Retailers

A recent retail survey found that while the average American woman wears a size 14, the plus-size market makes up only about 9 percent of the $190+ billion spent on clothes in the United States every year.

Fact is, not only is the size 14+ fashion market seriously underserved, but some of the smaller designers and labels out there aren’t getting the mainstream industry attention they need for mass distribution.

Enter AbbeyPost, a start-up launched earlier this year by entrepreneur Cynthia Schames that’s sort of like a FarFetch meets Etsy—an online marketplace that gives plus-size designers and retailers a platform to reach a broader audience.

“It was having the hardest time finding clothes,” Schames told TechCrunch. “I live in New York. If I can’t find stuff to wear, where is everyone else shopping?”

The site features dozens of product categories—from shorts to shoes to swimwear and sweaters—and even includes editor picks and selects by plus-size supermodel Emme. Brands and styles run the gamut—from super-trendy batwing-sleeve retro-inspired pussy-bow blouses to leopard-print and leather to cozy sweaters and cardis.

Plus, there’s a members community where shoppers can upload photos and swap stories and tips.

But AbbeyPost isn’t just another Pinterest-style merch-photo site—Schames wants it to help women shop efficiently from their own homes. To that end, she’s developing an online tool where shoppers can upload two photos of themselves along with their exact measurements—all this information, in turn, will be used to help her find the perfect fit from among hundreds of different plus-size brands.

“Nobody’s being honest with this consumer, and nobody’s encouraging her to own where and when and how she is. And I think that’s part of my job,” Schames told TechCrunch. “One of the things we really like to say at AbbeyPost is that at AbbeyPost, we love who you are. And we mean it.”

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October 31, 2013. October.

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