The World’s First Luxury Fashion Drive-Through


Ever wonder how and where Santa scores those last-minute luxury fashion gifts? Like, come on, we know his elves aren’t cranking out the McQueen and McCartney up there in the North Pole.

Introducing the world’s first luxury fashion drive-through—a click-and-collect service launching at London department store Selfridges today. Just check out Mr. Claus in his spiffy red Aston Martin Vanquish Volante picking up some goodies before the big day!



Here’s how it works (American department stores, let’s do this!): Customers pull up in a designated area alongside Selfridges where an attendant stationed on premises takes their order via iPad.

Then, without ever having to leave the comfort (and warmth) of their vehicle, shoppers are handed shopping bags full of their orders—and can drive away tout de suite!

It’s also possible to order online beforehand and pick your local store for a quick drive-by pick-up session.


November 22, 2013. November.

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