Spanx to Launch Denim Jeans

SPANX, ALL OVER: Women often ask Sara Blakely for full-body Spanx, and while the company founder envisions dressing women head to toe, she is sticking to one body part at a time. Next up: denim jeans, making their debut in July.

“I see Spanx as a lifestyle brand that is delighting women in making things fit better and feel better on the body and not just through compression,” Blakely said. “We’re known for making you look thinner and more toned, but it can just be about a better cut and fit.”

Spanx will offer two styles of jeans: the Signature, a high, wide waistband with a side zipper designed for a smooth fit and a 10.5-inch rise, and the Slim X, a traditional five-pocket jean with a stomach control panel and a 9.25-inch rise. They will be offered for $148 in skinny, straight and boot-cut silhouettes in a cotton, polyester and Lycra blend.

Blakely also expects to introduce more comfortable, smoothing bras in about six to eight months.

Spanx 2014 WWD


June 13, 2014. June.

Leave a Comment

Be the first to comment!

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Trackback URI

%d bloggers like this: